UX Design Tips for More Conversions on Your Site

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Conversion optimization is the often forgotten-about middle-child that comes with running a website. Everyone worries about posting high-quality content and stuffing as many links in each post as possible. But, the bigger picture of the user design or UX design requires you to give conversion rates some attention.

Create More Landing Pages

It’s easy to post content daily, or weekly, but most website owners set up their landing pages and forget about them. But more landing pages means more leads. It also says that you thin out your content making your site more streamlined.

Be specific and give each offer, service or product its landing page. Although this setup will look very different for each company, the desired effect is the same. You want users to access the service they’re interested right away. Any user who has to click through multiple pages to find a product or service will click out of the site quickly.

Use Meaningful Call-To-Actions

Every content creator out there should know how to write a decent call-to-action. But when it comes to conversions, you need meaningful content and a high-quality link.  Many people worry about getting their keywords in the last 100 or so words on a post. Instead, use a compelling and direct call-to-action such as download now, complete this form, or book an appointment now. Rather than trying to integrate long-tail keywords with a call-to-action like: make a dentist appointment today or click here to try our mattress.

Call in the Pros

Professional search engine optimization is a marketing investment that can have direct impacts on your conversion rates. Quality content is king, and that motto won’t die out for another few years. But have you tested whether your “high-quality content” is leading to sales, or clicks, or increased traffic?

Professionals will not only be able to provide the content, but they should be tracking it too. Google AdWords supplies benchmarks across each industry when it comes to conversion rates and a professional service that utilizes this information should use it to build the efficiency across your site.

Always Keep it Simple.

Pop-up forms will slow down your site significantly hurting your conversion rates. But they also play a significant role in achieving higher conversions because of the valuable user data you get out of these forms. Offering something for free in exchange for data such as an email and name can help you generate more leads and reel in more prospective customers in the months to come.

So how do you balance these two issues and achieve maximum conversion while still getting data for free? Use simple forms. A pop-up form or sign-up window on the sidebar that only asks for the data you need is best.