Why You Need an Explainer Video for Your Next Campaign

This article was written by one of our amazing contributors! Content may include promotional links.

The typical customer is a multi-tasking individual who enjoys doing so while on the go and prefers to consume information at his or her own pace. Because this person will be glued to the Internet (more often than not), marketers are seeking creative ways to reach out to this demographic for disseminating information and selling. This means finding a technique that will get ample attention and making sure that it is kept.

It only takes seconds for an online reader to decide that he or she does not want to continue reading your website or your ad. The biggest challenge, therefore, is to pack in as much information as possible within a timeframe that is palatable to this market. This is one of the reasons why explainer videos were created.

You might not have noticed, but those short videos that literally explain what a product of service is about are good examples. Not everybody has the luxury of time or patience to read through text around your website, even if they are presented in a visually appealing way. An explainer video is a much appreciated way of listing down benefits of a product and convincing a person to sign up or buy. Here are 4 reasons why your next campaign needs to have an explainer video.

1. Explainer videos can be used anywhere.

These videos can be applied to various environments, plus they are short and small enough to be carried via file transfer to another destination. You can embed the video to your site’s main page or use it as your landing page. You can upload it to YouTube or include it in slideshow reports and sales emails. You can share it with anybody who is also online if you are communicating directly with your client.

2. They are concise and easy to consume.

Clients appreciate the breadth and depth of well-made explainer videos because they are able to consume the most amount of information in the shortest possible time. Because they are only minutes long, the viewer will not feel tied to your video and will be compelled to see it through until the end. This increases your chances to hitting home run when it comes to spreading word about your product or service.

3. They allow you to get creative.

There are plenty of ways to present your explainer video. It can feature your company’s CEO or team on the video or have a cute cartoon doing all the explaining. You can include a dialogue or inject jokes alongside cartoon characters or graphics make them look more engaging and interesting. An animated explainer video that delights your viewer will likely stick inside their memories for the longer term and those who have seen it and enjoyed it have a greater chance of telling their friends about it.

4. They present the problem and offer a solution explicitly.

The explainer video is more effective if you present of chain of events or problems that are solved in the end by your service or product. This makes it more relatable especially if the problems shown are the ones that majority of your market experiences. They will instantly feel a personal connection to your video because they know that you are out to make things easier for them—and that’s even without you talking to them. That’s how powerful a simple 1 to 3-minute explainer video can be.

The video gives you an opportunity to list all the key benefits that customers can get if they do business with your company. Take out the frills and go straight to the point—that’s what the market is looking for. Remember that online viewers have very short attention spans so it’s best to just get right to the meat of your product so they know exactly what they are spending the next few minutes of their lives in.