Reach Everyone from Anywhere: Why Your Company Website Needs Its Own Mobile Business Apps

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Why Your Company Website Needs Its Own Mobile Business Apps

If you have a business website, do you really need a mobile business app? That depends.

If you’re fine with the size of your business and don’t want any more customers, then, no. But if you’re at all interested in growing your business, and still being in business ten years from now, then, yes.

Mobile business apps have already become a necessary staple of business expansion. If you don’t get one now, your business probably won’t last. Read on to learn more.

Most Internet Usage is Mobile

In 2017, 63% of total internet usage was mobile. It had increased from 57% in 2016 and it continues to grow.

And it’s projected that by 2020, the number of smartphone users globally will grow to 6.1 billion. That’s up from 2.6 billion in 2015.

The fact is, most people using the internet now and in the future will be doing so from their smartphones or tablets.

Apps are Used More Than Websites

Furthermore, the billions of people using these smartphones spend more time on apps than anything else. How much more, you ask? 87% of mobile usage is spent on apps with only 13% spent on the web browser.

Think about how you use your phone. Your alarm clock, fitness tracking, picture taking, social media posting, texting–even your morning wake-up alarm– are all done through apps.

Chances are you conduct your online banking and other business through apps as well. So why should your customers be missing out?

It Expands Your Audience

Let’s do some obvious math. Does your business have a mobile app? No?

Well, then, offering one will increase your presence on the app market 100%! Conversely, if you don’t, you’re missing out 100%!

There’s a whole market you haven’t even tapped yet. That’s an entire demographic (of 2.6 billion, if you remember) that you haven’t reached out to.

It Makes It Easier For Your Customers to Do Business With You

Let’s think about why apps are used more than web browsers. It’s because apps are so much more convenient to use.

Once an app is downloaded, users no longer have to search Google for it. It’s always right there on their mobile desktop.

They don’t have to digitally thumb through several webpages for the features they’re looking for. The app is designed to put the features they need plainly in front of them, right at their fingertips. With a top-notch app, users can even ask through an in-app voice search if they have any questions.

That Makes it Easier for You, Too

This also means you’re making what you want them to do more convenient than ever. Business apps are designed for easy conversion.

For every business, there are several calls-to-action. And where there are calls-to-action, there should be an app.

At least, that’s what your customers think. So if you don’t provide one, it’s you who is out of luck.

Furthermore, an app takes everything your website is trying to accomplish and simplifies and condenses it. An app is pure, concentrated business. It also makes metrics very easy to track.

You Set Up Shop in Your Customers’ Lives

Customers may or may not visit your website. If they do, they may or may not convert.

But if they download your app, it’s because they intend to use it. An app on their desktops is a place in their daily routine.

It also means they see your brand every time they turn on your phone.

It’s Never Been Easier (or Cheaper) For You to Create One

Don’t have a team of highly skilled programmers on your payroll or a ton of money with which to hire some? That’s not going to be a problem anymore.

These days you can make an app easily and inexpensively without hiring anyone. Simply find an affordable app maker program and build one yourself. Or, if you prefer, you can pay extra to have professionals design and manage a custom app for your business.

Don’t Miss These Benefits of Mobile Business Apps

Mobile business apps are the future of business–and even the present! With benefits like these, you can’t afford to do business without one. Find an app maker and get an app for your business right away.

Get more business tips! Read 5 Tips For Creating Marketing Materials on Vistaprint For Cheap.