How to Choose the Best Font for Business Cards

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Are you designing new business cards? 

A business card might seem like a small and rather insignificant piece of marketing, but it’s crucial that you design them well. A business card is often one of the first impressions someone has of your business. 

Fonts, in particular, are an essential design aspect. You want the font to be unique, capture your brand but still be clear enough to read. Keep reading to learn some business card design tips, including how to choose the best font for business cards. 

The Best Font for Business Cards 

Picking a font and designing a business card from scratch can be overwhelming, especially if you don’t have a design background.

If you’re not sure how to get started, here are five tips to help you select the best font for your new business cards:

1. Do Research and Gather Inspiration 

There is plenty of design inspiration readily available on the internet and in your personal life.

Grab business cards wherever you go to see what other’s are doing with their business cards. A website like Pinterest will also have millions of different font ideas for you to discover. If you’d like some more branding ideas, you check out these unique strategies for some more inspiration. 

2. Be Unique 

Doing research should be your first step, but don’t copy anyone else’s design. You should also try to use fonts that aren’t too common. Things like Times New Roman are classics, but people are exposed to them all the time. 

You can find free fonts online if you’re on a budget, or have someone create a custom font set for you. That way you’re guaranteed to have something special. 

3. Make Sure It’s Readable 

Cool and unusual fonts are fun, but you always need to make sure that people can read them and fully understand what your business does.

Don’t always trust your judgment. You should always test readability on friends, family and potential customers. Even if you can read something, someone else might struggle, and at the end of the day, this can cost you money and new customers. 

4. Keep It Simple 

Simplicity is one of the most crucial design rules, and it’s especially important when you’re picking out fonts. 

Don’t use too many different fonts or clutter up your business cards with too many words. One strategy you can use is testing out the same font in different weights, meaning that some text is bold. Playing around with weights is a great way to make things stand out, without overcrowding business cards with different fonts. 

5. Make Sure It Matches Website and Other Branding 

Your fonts (and other branding elements) need to be consistent across your entire business. This consistency means that your website, signs and other marketing materials need to use the same fonts and colors.

If you already have a font that you love on your website, use it again on your business cards. 

Learn More About Great Design 

Choosing the best font for business cards is just one of many design decisions you’ll have to make as a business owner. Check out the rest of our website for more help design tips and resources to help you produce great products. This article on how to grab people’s attention is a great place to get started.