5 Examples of Digital Marketing That Could Help Your Small Business Grow

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Digital marketing is the promotion of products or brands using the internet or electronic devices. In this day and age, digital marketing is essential if you want your business to grow. There are many different methods, so it’s good to try alternative methods over a decent timescale so you can establish what works and what perhaps isn’t as effective. Here are 5 examples of digital marketing that could help your small business grow.

SMS Marketing

SMS marketing is the use of text messaging to market products, provide details of special promotions, or give other information that a business feels might generate growth. It’s a permission-based service, so you have to receive customer authorization before you can make contact with them. Once authorized, you can send texts to them until they choose to opt-out. It’s a great way of communicating special deals to customers quickly and, if you get your timings right, may prove fruitful. 

Geographical Texting

Geographical texting is where you arrange for texts to be sent when a customer is within a certain radius of your chosen zip code. For example, a housebuilder is selling properties in X location. When a customer from their database comes within 50 meters of that location, a text is sent advising them of opening hours, promotions, or sale prices, etc. It’s a great tool to use when you want to target customers within a certain location.

Social Media Influencer

Social media influencers have the potential to grow your business overnight if your product gets into their hands. It’s been suggested that many people would far rather buy a product that has the seal of approval from social media influencers than from their favorite celebrities. The leverage they have can be huge, so it’s worth taking the time to find those who fall within your target demographic and try to get them on board.

Podcasts

Podcasts are audio files that can be used for various purposes and, although not as common as video, can make a great addition to your content marketing strategy. The great thing about podcasts is that users can listen to them on the go. They also create a very personal feel with those who subscribe and can thus make customers feel like they know you. Whether you are a training company who wants to put together manuals for your clients to listen to, or perhaps you want to give subscribers an insight into your company background. Whatever the reason, custom podcast production might be a good choice.

Email Marketing

E-mail marketing works similarly to SMS marketing. You effectively send targeted emails to those on your database to let them know what you are doing. Many companies send out monthly newsletters or details of current promotions they are running. Perhaps you want to offer customers a loyalty discounts if they purchase products within a certain time. Whatever the reason, email marketing is a great way to build your brand and grow your business.