6 Examples of Well Designed Product Pages
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When it comes to e-commerce, you’ll find that website design has a significant impact on sales. Whether you decide to go with something classic, minimalist, or modern, a cohesive look is going to be one of the things that set you apart from your competition. However, to really drive sales, you need well-designed product pages that do more than just look good.
To see sales, you must pay attention to several factors. According to Neil Patel, a product page that converts will do the following:
- employ a minimalistic design
- have clear CTAs
- minimize page loading times
- feature great product photography
- utilize concise and convincing copy
- make use of social proof
- provide options
This might sound like a lot of boxes to check, but you’ll find that they’re more than doable with the right approach. The following six examples of well-designed product pages show just how simple a great page can be, as long as you know precisely what aspects of your business to highlight.
GILI Sports: Make your products speak for you
If website copy has such an influence on whether you make a sale or not, then it’s definitely a good idea to pay close attention to it. And that’s just what GILI Sports did when designing the product page for this popular stand up paddle board.
The page includes a standard description, as well as a Features section that breaks all its benefits into easy-to-read bits. But, what stands out in this design is the What’s Included section. Here, users can learn more about each individual aspect of the inflatable paddle board. Although the concept isn’t 100% original (you can see the same idea on Apple’s product pages under What’s in the Box), it’s a great way to point out the value customers will be getting when purchasing this specific product.
XD Design: Use product pages to highlight company values
By making a backpack that focuses on safety and theft prevention, XD Design quickly became a go-to brand for urban tech enthusiasts. And the importance that the company puts on security is clearly evident on their product pages.
The Bobby anti-theft backpack is a product that certainly has its advantages over regular bags. However, instead of raving about the bag’s features and benefits, XD Design actually chooses to focus on the customer. The first bit of text a website visitor sees on this page addresses warranty, payment options, returns, and the fact that they are shopping with the brand’s official online shop.
So, in this case, even when the focus is on all of the customer’s benefits, highlighting the core values of providing a safer experience allows XD Design to establish itself as an authority in anti-theft tech gear. And that is definitely something that is reflected in their sales.
MATE.BIKE: Targeting enthusiasts by going into detail
Electric bikes have become quite popular in the past few years. But, the market is still divided. On the one hand, there are those looking for an easy riding experience. On the other, are people who want the best possible bike out there. MATE.BIKE designed its X line for the latter group. They decked out the stylish means of transportation with high-end tech, which allows it to perform both in urban areas and off-road terrain.
But, instead of just listing the benefits the 250W electric bike offers, the brand chose to show each detail off with high-quality images. This way, potential buyers can get a much better feel of what to expect from the product. This is particularly important for managing expectations, especially when sales locations are limited, as is the case with the MATE.BIKE company (and many other e-commerce businesses as well).
SomniFix: Turning flexibility into a selling point
Once again, flexibility and product options are a significant aspect of well-designed web pages. This is equally true with affordable and high-end items, as shoppers will tend to gravitate towards stores that provide them with the highest number of benefits. SomniFix’s mouth strips are a very effective sleep aid that is meant to be used on a nightly basis. Thus, it’s only logical to provide several choices in terms of package size, delivery, and payment.
The company uses the most prominent section of their product page to allow users to choose the option that suits them best. Moreover, they use the same space to highlight the multiple payment options available, which can be a big selling point, as well.
Finally, it’s also important to note that this brand does an excellent job offering a subscription service. This way, they’re making it convenient for shoppers to pick their product, providing an exclusive benefit, and, to top it all off, they’re creating a more reliable source of income for themselves.
Power Dot: Community-driven product page design
While some companies can rely on the design or features of their products to be their main selling points, others are dealing with more specific niches. This is particularly true with solutions that aim to speed up recovery and improve sports performance. Power Dot, a company that produces just this type of item, chose to highlight user experiences on its pages.
Right below the description, potential buyers can see several user-generated images, showing the different ways in which the Power Dot can be used. Furthermore, there is a larger-than-average number of reviews shown on the page, and the header includes a Refer a Friend section, which encourages existing users to recommend the product in exchange for freebies and other exclusive benefits. Although this type of design might require more developed content and social media strategies, it’s a great example of how effective social proof can be at driving sales and conversions.
Bose: Creating an immersive experience
Finally, there are certain types of products you simply can’t market based on images or copy. As is the case with noise-canceling headphones, users will be more likely to require tactile and auditory feedback to make a decision whether to buy or not.
With their QuietComfort wireless headphones, however, Bose takes a good step in the right direction. They include a 360° view of the headphones, enabling users to develop a better understanding of what to expect. Similarly to detailed imagery, it helps manage expectations. It also encourages web visitors to imagine themselves owning the product, which is a superb strategy for getting them further down the sales funnel.
Conclusion
As you can see, there is no single way to design product pages. Instead, like the brands featured on this list, you need to consider the benefits and qualities you want to highlight. Moreover, think about the aspects of your products your audience will be most excited about. By keeping these in mind, you’ll be able to take even generalized guidelines and make them work in a way that will allow you to drive more sales and work on your branding at the same time.