What Clients Are Really Looking For From Your Self Storage Company

Opening up a self storage company means providing the kind of service that’s quite literally in short supply. If a business needs more space, you’re there to provide it! If a homeowner needs somewhere to store a load of bulky, old furniture, you’ve got the unit for them! 

And above all, you’re an accessible, affordable way to keep possessions and supplies on hand without having to make any drastic decisions. 

However, you also need to be sure that your self storage business actually offers the features your clients are asking for. 

The best way to find out, of course, is to listen to the customers who rent your space. But if demand is a little low right now, we’ve got you covered. Here’s what to look into to attract more paying customers your way.

Space and Amenities

Space is the one thing you can serve up by the tonne, of course. But you need to be able to provide different levels of space. 

Not every business is going to want the same 4×4 unit that can be used for excess office equipment. Some will need to store larger items, like construction equipment, or even half of their company fleet.

That’s why, when you’re working with a Storage Building Company to put your complex together, you need to outline different sized storage units. 

Make use of awkward corners with smaller 2x2s, and then think about covered outdoor storage that both maximizes on the space and saves you money on the structure. 

Once you’ve got the layout sorted, you’ll want to focus on providing different amenities for the different kinds of clients that might want to rent out a unit. Security, wifi access, climate control, electricity, soundproofing, etc. 

Clear, Enforceable Usage Policies

You need to be clear about what’s allowed inside your storage business, as well as what will breach your terms of use. This needs to be outlined in every contract you sign with a client, as well as on your website for every prospective client to see. 

Why? Because you don’t want anyone renting a unit, making a mess, damaging your premises, or being a nuisance towards any other client who’s working with you. 

Being upfront about what is and isn’t tolerated will attract more high-paying clients your way, but it will also give you legal grounds to dismiss a client that’s in breach of this policy.

Long Term Discounts

If a client rents a unit from you for more than a month, are they entitled to a discount on the price they’ll be paying? What if they rent for 3 months or more? 

Either way, they’re clearly interested in a more long term relationship with your business, and you can capitalize on that by offering a discount that ensures they stick around for even longer. 

Everyone wants a good deal, but you can benefit from them as well!

If you’ve got a self storage company up and running, make sure you’re aware of client needs.