BASIC PRINCIPLES FOR USING COLOR
- Learn Color Terminology
- Use the Color Wheel to Create Moods and Experiences
- Color Consciously to Affect the Mood
- Know the Color Modes and Systems
- Seek Harmony, Avoid Discord
- Meet Expectations
- Establish an Ambiance: Use Lights, Brights, Darks, Pales, Warms, Cools, and Neutrals
- Study (a little) Pyschology
- Affect Moods and Behaviors
- Create for the Culture
Treat white as a color. Use white to communicate clarity, sophistication, cleanliness, professional, and even, in some cases, expensive.
OTHER ARTICLES ABOUT USING COLOR
The 10 Commandments of Color Theory
Five Quick Tricks for Designing with Color