Author: Curtis Newbold

The color wheel is one of the most important tools you can use to develop color schemes and, by association, moods and experiences for the people using your information. Once you recognize how the color wheel works, you can pair colors, shades, and tints in ways that evoke the specific

When you cite a source and you put an in-text citation at the end of your sentence, the punctuation (usually a period) goes AFTER the final parenthesis in the citation. Your sentence, with citation, should look like this: “Punctuation keeps sense on the rails” (Truss, 2003). NOT like this: “Punctuation

Using appropriate color terminology will significantly aid you in being able to strategically design information. It will also assist in you speaking to designers and printers who may help you in developing a final product. An alphabetical shortlist of color terminology important for working with color is below. Review the

If you’ve ever caught yourself saying “we need to hire a graphic designer for that!” it’s possible you’ve missed the point entirely. Perhaps unfair, perhaps more colloquial than accurate, the term “graphic designer” has often become synonymous with “the guy or girl who makes things look pretty.” But pretty is

Apple founder Steve Jobs famously lived by a mantra often attributed to Leonardo da Vinci: “Simplicity is the ultimate sophistication.” Regardless of who coined the phrase, its message is poignant: simplicity isn’t easy, but when achieved, people will become attracted to its sophisticated appeal. The principle of simplicity applies to

At the most fundamental level, successful communications must grab a person’s attention. But attracting someone’s attention doesn’ts necessarily happen automatically—rather, attention is a commodity you earn from people by resonating with how they reason, how they feel, and how they subconsciously react. Effective attention-grabbing requires that you, the architect, understand

When you think like an architect, you recognize the power of how you shape information affects they way they make choices. Architects know that the collective combination of floorplans, wayfinding signs, entrances, lighting, courtyards and so forth affect how people determine to move about buildings. As an information architect, you

If you have ever visited Riverfront Park in Spokane, Washington, you undoubtedly had an experience with the “garbage goat,” a copper and brass artistic sculpture famous for its internal vacuum mechanism. Perhaps more successful than any garbage can ever created, this goat sculpture actually encourages children and adults alike to

As you design information with the idiosyncrasies of human brains in mind, you become an architect that constructs messages in ways that best appeal to people. Industrial designer Dieter Rams famously articulated the Ten Principles of Good Design. While his brilliant declaration was about physical objects, the same principles should

World renown cognitive scientist Donald Norman—author of Emotional Design: Why We Love (or Hate) Everyday Things—once made a profound argument: “The emotional side of design may be more critical to a product’s success than it’s practical elements” (5). Basically, how people feel about what they are using may be more