Author: Curtis Newbold

As you design information with the idiosyncrasies of human brains in mind, you become an architect that constructs messages in ways that best appeal to people. Industrial designer Dieter Rams famously articulated the Ten Principles of Good Design. While his brilliant declaration was about physical objects, the same principles should

World renown cognitive scientist Donald Norman—author of Emotional Design: Why We Love (or Hate) Everyday Things—once made a profound argument: “The emotional side of design may be more critical to a product’s success than it’s practical elements” (5). Basically, how people feel about what they are using may be more

Most designs include text and, therefore, all text should be designed. If you haven’t thought about it much before, realize it now: every font, every capital letter, every point size, every line length you insert into a document is a design choice. As an information architect, it’s your responsibility to

Our eyes are powerful. Designing your communications to tap into that power can make your message far more impactful. John Medina, author of Brain Rules, suggested that vision significantly trumps all senses and that the majority of our brain’s processing power is spent on what we see. “Visual processing doesn’t

While design can sometimes feel complicated because you’re always trying to adapt to the nuances of your particular audience’s personalities, values, motivators, personal tastes, and so forth, most human beings have a few similar qualities in regards to how they actually process information. This is good news for you! The

If you’ve ever asked yourself why we English-speakers say “The big black hairy dog” instead of “The black hairy big dog,” then this post is for you. Three years ago, New York Times writer Matthew Anderson posted this image on his Twitter feed, a statement by author Mark Forsyth from

Considering the recent news of the House launching an official impeachment inquiry against President Donald Trump, it seemed worthwhile to create an infographic that describes the impeachment process. Many Americans falsely assume that the term “impeachment” means automatic removal from office. That isn’t the case. The term “impeachment” simply means

Good writing rarely happens in a single, solitary stretch of time. While many people wish their brilliant ideas could coherently, fluidly come together all at once, the first time, as they sit behind their computer screens, good writing doesn’t really happen that way. Rather, writing done right should be seen

I had a discussion over LinkedIn yesterday with a longtime friend that stemmed from an infographic I created about how to organize a paper. He pointed out to me that organization is an act of humility, since it shows a clear recognition that our instinctual approach and thought process may