Author: Curtis Newbold

My Rating: 4/5 About the Book 100 Things Every Designer Needs to Know about People is a 200+-page collection of theories and research about how people react to design. The book is broken up into 10 sections: how people see; how people remember; how people think; how people focus their

For those of you who feel like people rarely take you serious, it may be because of something you have no control over: your face has baby-like characteristics. Believe it or not, research has shown that when people have “baby-face” attributes, they are less likely to be taken serious and

By Nicholas R. Salas Guest Blog Post Helmut Krone was considered a pioneer in the advertising industry, and he is also responsible for the advertisement that will be analyzed in this paper. Krone’s goal was to create an advertising look that was substantially different than what was being done by

All of us, it seems, are asked to create flyers for some event at some point in our lives and many of us find ourselves having to make flyers on a regular basis–whether we like it or not. After all, flyers are used to advertise neighborhood watch meetings, church events,

If I were to ask you to draw a coffee cup, how would you draw it? Or, perhaps asked more specifically, from what perspective would you draw it? Chances are, if you are like the vast majority of human beings, you would draw a coffee cup that looked something like one

For anybody interested in design, whether as a hobby or as a career, it is worth knowing that nearly between 5% and 8% pall men (and about 0.5% of women) have some form of color blindness. That’s an enormous amount of people that will be affected by everyday design choices!

When Milton Glaser, world-renown graphic designer, was asked about the success of the “I [HEART] NY” campaign (which he designed), he suggested that the subtle visual puzzle was at the root of all good designs. It seems so simple now, so obvious, as if it isn’t even a puzzle. But

Perhaps it goes without saying: Comic Sans is the number-one most hated typeface on this planet. That is quite the honor to hold. When it comes to design and aesthetic preference, can you think of many other design choices that are so widely and collectively viewed as just plain bad,

With the ubiquity of computers and desktop publishing programs like Microsoft Word and Adobe InDesign, there really isn’t any reason why we shouldn’t all be typographically literate. After all, most of us communicate by typing text all day long. But while many of us can spot Comic Sans or Papyrus

Designing a résumé is a challenging task and, unfortunately, there is no one right way to create one. To make things worse, there are actually several “types” of résumés out there that you’ll want to familiarize yourself with. Depending on the position you are applying for, the company you are sending your