Author: Curtis Newbold

My Rating: 3.5/5 About the Book Donald Norman is a very well-respected researcher in cognitive psychology. His theories have been widely adopted into interaction design, human-computer interaction, cognitive science, and other related fields. In this, perhaps one of his more popular books, Norman describes his perspective as to why we

Whether you run a small business or a personal blog, your homepage is crucial to your website’s success. The homepage is often your first impression, after all, so it needs to send the appropriate message. But that isn’t always easy. There’s a lot to consider when creating a homepage; after

If you have a sick penchant for ugly design, a sad day for you is coming soon. Phone books, the go-to resource for superbly ugly advertising design, are on their way out. Oh, sure, we occasionally sift through those nostalgic yellow pages, when we move to a new place and

A couple decades ago or so USA Today did something monumental in the world of news: they made information much more visual. In an effort to boost readership (and sales) they did something that, at the time, seemed entirely radical: increase the size of the images to make the news

My Rating: 4/5 About the Book The authors, founders of design firm Column Five, describe infographics as a relatively new and important form of visual communication in  three areas: 1) science, academics, and business intelligence; 2) commercial; and 3) editorial or news-related. The authors address how to adapt infographics for

My Rating: 3.5/5  About the Book As advertised, the book is a handbook for designers interested in exploring the field of wayfinding design. The book covers a wide variety of introductory topics in the field, including how to plan wayfinding communication in public spaces (like parks, stadiums, airports, and so forth),

At first glance, it looks like an ordinary teapot. The Michael Graves Design Bells and Whistles Stainless Steel Teapot (which retails at JCPenney for $40) is just that: a functional teapot made for heating water. But when the JCPenney marketing team used its image as a billboard in Southern California,

Branding a business is one of the most important things you can do to get up and running. If you have a new business, or if you are looking for ways to increase your marketability (and revenue), follow these quick tricks to keep your company visible and, more importantly, remembered.